Author pundits bemoan changes the digital universe has brought to the reality of obtaining publishers. With few exceptions, today it is in the world of indie publishing, marketing ourselves, where one is more likely to find success. In that process, we get lost in the twists and turns of doing a job none of us hired on for. My father once told me, “Donnie, it doesn’t matter how good the mouse trap is, if no one knows you have it, …” Due to marketing misconceptions and failures, most of us know authors who in navigating perils of self-publishing, have sold few if any books. The following recent dialog with Dawn Mattox exploring marketing and the realities of being an author are explored. These few emails are provided for your entertainment and edification – maybe.
EMAIL #1 To Dawn
LOL LOL LOL! I have the four names already, Troi Jenae, Regina Dale, Kristin Allie, Amanda Jeri, and Jessi Wiles. I’ve not spent any time thinking about what their last names could be. I appreciate your comment on my cover. I paid for my new cover today, $240. I am anxious to get it back so I can send you a copy for your consideration. I am confused in that I don’t understand where you are getting your covers from and why you would be limited to 2 for testing. Can you fill me in? When I taught concealed handgun classes, I used to get paid for the class. Forty people at $110 each, is not rocket science. I usually sold around 15 books for an additional net of about $165. This last year for health reasons I have not taught many classes but things are doing a lot better now and I’m thinking about getting back into it. Of the book covers you showed me, I would give yours a nine due to a reservation for lack of detail. However, I’m sure full-blown, it would be a 10. When you speak in terms of 3, I am reminded of a good movie; GUARDIANS OF THE GALAXY! When I think of book covers I think in terms of each time I have seen the movie. I do agree with you the layered cover should somehow show three things that draw interest to the substance of the book. I also think the three best things that can be shown are the protagonist, the antagonist, and the setting in some form. However, I do not think the cover is limited to those three things provided it is not too “busy.” Experience has shown that more promise built into the depth of the cover without making it too busy is much like a good murder mystery where the reader has an opportunity have all the relevant clues passed through his or her reading fingertips, yet the climax is still a surprise. But I ramble, and I am a drowning person you would not ask for a lesson on how to swim. I appreciate your time and wish you the very best based on both your skill and the luck I think you deserve. Trends are a gamble. If you can be on the front end, there is a lot of promise, but who can know whether the trend is the pot of gold or the metaphoric mill stone? Now there is a cover for you!!! LOL Don Note: Dawn Mattox can be found on Amazon http://amzn.to/1EhC2Ew – and following is one of her current book covers: